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This study shows that after filing trade marks in export markets, Australian manufacturers expand their exports. They also become more resilient to shocks.
A key challenge for building a more secure and resilient Australia is understanding how to assist businesses to diversify their exports and navigate fragile export markets.
The Exporter responses to shocks: the role of trade marks research report presents evidence that a firm’s trade mark activity helps determine how it will respond to different types of shocks.